Freelancers Excel at Short-Term Projects
A successful freelancer who has been in the business for several years will likely have worked with dozens if not hundreds or thousands of different individuals and companies of all sizes. They bring with them a broad range of experience that many traditional employees lack.
While there is some benefit to working with one company for a long time and learning it inside out, there’s also plenty of benefits to working with many different companies, picking up invaluable information, tips, and strategies from them along the way. Hiring a freelancer allows you to leverage the knowledge and experience of someone who has likely worked under a multitude of successful companies and put that experience to work for your business.
Quality of Work
Good freelancers have plenty of incentive to deliver high quality work. When you hire a freelancer, both their reputation and their chances of getting repeat business from you are on the line. Reputation and repeat business are things that successful freelancers live by, and they know that the only way to secure these two things is to go above and beyond expectations.
This isn’t to say that standard employees are not incentivized to do good work, it’s just that freelancers have even more incentives. Freelancers can’t rest on the merits of being hired and given a salary, knowing that they have a job so long as they don’t do anything that warrants them being fired. Freelancers, on the other hand, must continually deliver exceptional work or risk their client bailing on them after one project and/or leaving them a poor review. Successful freelancers realize this, and, if anything, they strive to over-deliver with every project they take on.